MXD was founded in January 2004 as a joint initiative of Denmark’s Radio, The Roskilde Festival / the Venue Foundation, and ROSA – The Danish Rock Council to create a more effective exposure of Danish music abroad. The idea was to unite the experience and networks that each of the three parties have in this field and create substantial financial backing.

In the summer of 2004, the Danish division of IPFI Denmark, and DUP – The Independent Record Companies - joined forces, and acknowledging wide support of the initiative, the Ministry of Cultural Affairs increased its funding of the project with an additional annual 3.5 million DKK for the next three years.

The objectives of MXD are to support the export of Danish Music and to promote Danish Professional popular music abroad – both commercially and culturally.

These objectives are to be achieved primarily by means of:

• Financial support of Danish music export initiatives and concert campaigns.
• An increased international awareness of Danish Music.
• The retrieval and processing of information and know-how. 

• http://www.mxd.dk/

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